reem.abiammar's blog

Too Hard to Do Right?

Given the choice between really easy and slightly hard, or practically cheap and significantly expensive, what would your instinctive response be? We can preach about ethics and business integrity for days on end, and we can tell people what is wrong and what is ethically right. But intuitively, if people had the choice most would look for the easier alternative. At Bicharaf the question we ask is: Can we make the ethical alternative an easy one?